Skip to main content

Privacy Policy

Last updated: April 19, 2026

Version 3.0

1. About this policy

1.1 Data controller

Energify Group Co., Ltd. ("Energify", "we", "us") is the data controller for the processing of your personal data in accordance with this privacy policy.

1.2 Scope of the policy

This policy applies to all services and websites provided by Energify, including:

  • Energify.se, Energify.no, Energify.dk, Energify.co.uk, Energify.de
  • Solara.se
  • Spotprisidag.se
  • Bostadsvärde.se

1.3 Applicable legislation

We process personal data in accordance with the EU General Data Protection Regulation (GDPR), Swedish data protection legislation, and other applicable national legislation in the countries where we operate.

1.4 Connection to other policies

This privacy policy should be read together with our terms of service and our cookie policy, which contains detailed information about cookies and similar technologies.

2. Categories of personal data

We may collect and process the following categories of personal data:

2.1 Data you provide to us

CategoryExamples of data
Contact detailsName, email address, phone number, postal address, postal code
Identification dataPersonal identity number (when required for identification), customer number
Inquiry dataDesired products, budget, timeline, specific requests
Property dataDwelling type, roof type, area, energy consumption, property designation
Company dataOrganisation number, company name, industry, contact person
Account dataUsername, password (encrypted), settings, preferences

2.2 Data we collect automatically

CategoryExamples of data
Technical informationIP address, browser type and version, operating system, device type
Usage dataPages visited, clicks, time on website, page transitions
Location dataApproximate geographic location based on IP address
CookiesSee our cookie policy for details

2.3 Data from third parties

CategorySource and purpose
Credit reportsCredit reporting agencies – for risk assessment (where applicable)
Public registersProperty registers, company registers – for verification
Supplier feedbackPartner companies – regarding completed installations and customer satisfaction

3. Purposes and legal basis

We process your personal data for the following purposes based on the stated legal basis:

PurposeLegal basisCategories
Handle your inquiry and facilitate contact with SuppliersConsent / Performance of contractContact, Inquiry, Property
Create and manage your User accountPerformance of contractContact, Account
Provide and improve the ServiceLegitimate interestTechnical, Usage
Send information about offers and servicesConsentContact
Analyse and improve user experienceLegitimate interestTechnical, Usage
Prevent fraud and abuseLegitimate interestTechnical, Contact
Fulfil legal obligationsLegal obligationAll relevant categories

3.1 Legitimate interest

When we base processing on legitimate interest, we have performed a balancing test where we have determined that our interest outweighs any impact on the data subject's rights, taking into account reasonable expectations based on the relationship.

You have the right to object to processing based on legitimate interest. Contact us to exercise this right.

4. Sharing of personal data

4.1 Categories of recipients

We may share your personal data with the following categories of recipients:

RecipientPurposeRole
Suppliers and installersFacilitate quotes and services you have requestedIndependent data controller
IT providersHosting, operation and support of the ServiceData processor
Communication providersEmail, SMS and other messagesData processor
Analytics partnersWeb analytics and improvement of the serviceData processor
AuthoritiesFulfil legal requirementsIndependent data controller

4.2 Data processing agreements

All service providers acting as data processors on our behalf are bound by data processing agreements ensuring that they:

  • only process data according to our instructions,
  • implement appropriate security measures,
  • do not forward data without our approval,
  • assist us in fulfilling our obligations under the GDPR.

4.3 We never sell your data

Energify never sells your personal data to third parties. Sharing occurs only to provide the Service or fulfil legal requirements.

4.4 Specific providers we use

Below we list the specific service providers that process your personal data on our behalf. All are bound by data processor agreements and only process data according to our instructions.

ProviderData processedJurisdictionPurpose
PostHogEmail, name, phone (hashed), product selection, city, funnel eventsEU (eu.posthog.com, Germany)Product analytics, funnel optimization
ConvexAll personal data you provideEU (Ireland, eu-west-1)Main database for the service
ClerkEmail, login credentialsGDPR-compliant via SCC and EU-US Data Privacy FrameworkAuthentication for admins and partners
Brevo (formerly Sendinblue)Email, name, product selectionEU (France)Transactional emails, reminders
VercelIP address, user agent, technical logsEU/Global edge networkHosting and CDN operations

You have the right to request deletion of your personal data. Contact us at privacy@energify.se and we will forward your request to all relevant providers listed above. You do not need to contact them individually — as the data controller, we handle it for you.

PostHog-specific information: Phone numbers are pseudonymized (SHA-256 hashed) before being sent to PostHog for cross-channel matching of campaign signals. For full information about how PostHog processes your data, see PostHog's privacy policy. For direct deletion at PostHog you may also use PostHog's data deletion documentation — but feel free to contact us first at privacy@energify.se so we can coordinate deletion across all our providers.

5. Transfer to third countries

5.1 General rule

We strive to process personal data within the EU/EEA. Where transfer to a third country (countries outside the EU/EEA) is necessary, we ensure that appropriate safeguards are in place.

5.2 Safeguards

When transferring to third countries, we apply one of the following safeguards:

  • Adequacy decision: The recipient country has been approved by the European Commission as ensuring an adequate level of protection.
  • Standard contractual clauses (SCC): The European Commission's standard contractual clauses for the transfer of personal data.
  • Binding corporate rules (BCR): Approved rules for intra-group transfers.
  • Consent: In exceptional cases, transfer may be based on your explicit consent.

5.3 Information about specific transfers

You may contact us to obtain information about which third countries your data may be transferred to and which safeguards are applied.

6. Retention period

We retain your personal data for as long as necessary to fulfil the purposes of the processing. The following retention periods apply:

CategoryRetention periodJustification
Quote requests24 months after last activityFollow-up and quality assurance
Customer relationshipsContract period + 10 yearsAccounting Act, limitation period
User accountsUntil you close the accountPerformance of contract
MarketingUntil you unsubscribeConsent
Web analytics26 monthsLegitimate interest
Server logs90 daysSecurity and troubleshooting

6.1 Anonymisation

After the retention period expires, personal data is deleted or anonymised. Anonymised data may be used for statistical purposes without time limitation.

7. Your rights

Under the GDPR, you have the following rights regarding your personal data:

7.1 Right of access (Article 15)

You have the right to obtain confirmation of whether we process personal data about you, and if so, access to the data and information about the processing. You have the right to receive a copy of your personal data free of charge.

7.2 Right to rectification (Article 16)

You have the right to have inaccurate personal data about you corrected without undue delay. You also have the right to have incomplete data supplemented.

7.3 Right to erasure ("right to be forgotten") (Article 17)

Under certain circumstances, you have the right to have your personal data erased, for example if:

  • the data is no longer necessary for the purposes,
  • you withdraw your consent and there is no other legal basis,
  • you object to processing based on legitimate interest,
  • the data has been unlawfully processed.

7.4 Right to restriction of processing (Article 18)

You have the right to request restriction of processing if:

  • you contest the accuracy of the data (during the verification period),
  • the processing is unlawful but you oppose erasure,
  • we no longer need the data but you need it for legal claims,
  • you have objected to processing (during the assessment period).

7.5 Right to data portability (Article 20)

You have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, and the right to transmit that data to another data controller.

7.6 Right to object (Article 21)

You have the right to object at any time to the processing of your personal data based on legitimate interest. Upon objection, we may no longer process the data unless we can demonstrate compelling legitimate grounds that override.

You always have the right to object to processing for direct marketing purposes.

7.7 Right to withdraw consent

Where processing is based on consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to the withdrawal.

7.8 Right not to be subject to automated decision-making (Article 22)

You have the right not to be subject to decisions based solely on automated processing, including profiling, where the decision has legal effects or similarly significantly affects you.

You have the right to obtain human intervention, express your point of view, and contest automated decisions.

8. How to exercise your rights

8.1 Contact

To exercise your rights under section 7, contact us at privacy@energifygroup.com. Please clearly state:

  • which right you wish to exercise,
  • your name and contact details,
  • any additional information that helps us identify your request.

8.2 Identity verification

We may need to verify your identity before processing your request. This is done to protect your personal data from unauthorised access.

8.3 Response time

We will respond to your request without undue delay and no later than within 30 days. If your request is complex or if we have many requests, the deadline may be extended by an additional 60 days, of which we will inform you.

8.4 Fees

Exercising your rights is normally free of charge. If a request is manifestly unfounded or excessive, particularly if repetitive, we may charge a reasonable administrative fee or refuse to comply with the request.

9. Security

9.1 Technical measures

We implement appropriate technical security measures to protect your personal data:

  • Encryption: SSL/TLS encryption for data in transit, encryption of sensitive data at rest.
  • Access control: Role-based access management, two-factor authentication for staff.
  • Monitoring: Continuous monitoring of systems and networks to detect threats.
  • Backup: Regular, encrypted backups at geographically separate locations.

9.2 Organisational measures

  • Training: Regular training of staff in data protection and information security.
  • Policies: Internal policies for the handling of personal data.
  • Incident management: Documented procedures for handling personal data breaches.
  • Supplier assessment: Assessment of suppliers' security before entering into agreements.

9.3 Personal data breaches

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the supervisory authority within 72 hours. If the risk is high, we will also inform you directly.

10. Automated decision-making and profiling

10.1 Usage

Energify uses automated processes for:

  • matching users with appropriate Suppliers,
  • calculating estimated savings and costs,
  • personalising content and recommendations,
  • fraud prevention and risk assessment.

10.2 Legal effects

Our automated decision-making is not intended to make decisions with legal effects or that similarly significantly affect you. Matching and recommendations constitute decision support, not legally binding decisions.

10.3 Your rights

You have the right to:

  • obtain information about the logic behind automated processes,
  • request human review of decisions,
  • object to automated processing.

11. Cookies

We use cookies and similar technologies to improve your experience, analyse usage, and enable certain functionality. Detailed information about which cookies we use, their purpose, and how you manage your settings can be found in our cookie policy.

12. Children

The Service is not directed at children under 18, and we do not knowingly collect personal data from children. If we discover that we have collected data from a child, we will delete that data as soon as possible.

If you are a parent or guardian and believe your child has provided personal data to us, please contact us at privacy@energifygroup.com.

13. Changes to the policy

13.1 Right to amend

We may update this privacy policy as needed, for example due to changes in legislation, our operations, or the processing of personal data. The latest version is always available on our websites.

13.2 Notice of material changes

In the event of material changes affecting your rights, we will inform you via:

  • email to your registered email address,
  • a clear notice in the Service,
  • update of the "Last updated" date at the top of this page.

14. Complaints

14.1 Contact us first

If you have complaints about our processing of personal data, we ask you to first contact us so that we can try to resolve the issue:

privacy@energifygroup.com

14.2 Supervisory authority

If you are not satisfied with our response or believe that we process your personal data in violation of data protection legislation, you have the right to file a complaint with the supervisory authority:

CountryAuthorityWebsite
SwedenSwedish Authority for Privacy Protection (IMY)www.imy.se
NorwayDatatilsynetwww.datatilsynet.no
DenmarkDatatilsynetwww.datatilsynet.dk
United KingdomInformation Commissioner's Office (ICO)ico.org.uk
GermanyFederal Commissioner for Data Protectionwww.bfdi.bund.de

15. Contact details

Data controller:

Energify Group Co., Ltd.
WHA Tower, 9th Floor
777 Bang Na-Trat Road
Samut Prakan, Thailand

MatterContact
Data protection matters and exercising rightsprivacy@energifygroup.com
General inquirieshej@energify.se
Phone08-502 803 57

This privacy policy is effective as of January 21, 2026.